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The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon, Ted McKenna

• The JOLT Effect: How High Performers Overcome Customer Indecision
• Matthew Dixon, Ted McKenna
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780593538104
• Publisher: Penguin Publishing Group

Download The JOLT Effect: How High Performers Overcome Customer Indecision

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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.   Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

The JOLT Effect: How High Performers - Google Play
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
Kindle Store - Consumer Behavior / Marketing & Sales - Amazon
The JOLT Effect: How High Performers Overcome Customer Indecision. by Matthew Dixon and Ted McKenna | Sold by: Penguin Group (USA) LLC 
How High-Performers Overcome Customer - The Insidexpress
After extensive research and millions of conversations with high-performance sales reps, Matt has discovered that only by addressing the 
Matthew Dixon - (Authors) Direct Textbook
The JOLT Effect : How High Performers Overcome Customer Indecision Author(s) Matthew Dixon et al. Format. Hardcover.
The JOLT Effect | Penguin Random House Higher Education
The JOLT Effect · How High Performers Overcome Customer Indecision · About · Author · Additional formats · Other Books by this Author.
Matt Dixon's Post - LinkedIn
I'll be presenting the work from our newest book, "The JOLT Effect: How High Performers Overcome Customer Indecision." The team Sales Enablement PRO will 

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